The rapidly growing Southeast Asian market

Recently, we often see news about Southeast Asia. Expectations for the Southeast Asian market are so high that investment in local tech companies is booming.

However, the economic levels of each country in Southeast Asia vary greatly.
Singapore is well known as a developed country, but Vietnam, Myanmar, Cambodia, and Laos are still at the beginning of their economic development and are expected to achieve great growth in the future. Here we will introduce how to enter the rapidly growing Southeast Asian market.

Recommended areas for business in Southeast Asia

Nowadays, the barrier to entry for businesses has been lowered by the use of the Internet, and Southeast Asia is no exception. E-commerce sites, which have seen a surge in users due to the COVID-19 pandemic, are especially popular in Southeast Asia.

Attacking in a Royal Way

The internet allows you to scale your business.
This scalability makes it easy for the company to venture into neighboring fields, making it a business that suits the diverse cultures and constantly changing economies of developing countries.

You might also consider starting a business that utilizes AI and efficiency know-how. There are plenty of such business opportunities in Southeast Asia.

Be careful with toC business

However, the reality is that the foundation for the toC field, which involves charging end users, is still immature. A certain amount of investment is required, and it may take time to see results.
On the other hand, manufacturers and other companies have ample advertising budgets, making it easier for them to enter the B2B field. Every industry has a lot of competition, but if you calculate your sales in advance, you will be able to get satisfactory results.

The number of unicorn companies has increased rapidly in recent years.

There are 25 unicorns, private companies with a valuation of over $1 billion, in Southeast Asia.
Among them, fintech and e-commerce companies account for more than half.

Among the unicorns in Southeast Asia, the one with the highest valuation is Indonesia's J&T Express, valued at $20 billion. The company is an e-commerce logistics company established in 2015 by executives from the Indonesian branch of OPPO, a major Chinese telecommunications equipment manufacturer, and has grown rapidly along with the expansion of the domestic e-commerce market.

If you are expanding your business into Southeast Asia, choose "DigiTrad"

This time, we have brought you the basic knowledge needed to advance your business into Southeast Asia.

STANDAGE uses its own trade cloud service to provide "Digitrad", a service that can "completely" handle trade for small and medium-sized enterprises. "Digitrad" allows you to develop overseas sales channels at low cost thanks to the application of IT introduction subsidies. We can also handle small-scale, low-value trade and domestic purchases that cannot be done by large trading companies, so please feel free to contact us.

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