Taking advantage of the weak yen to expand overseas

Due to various reasons such as the sudden depreciation of the yen and the soaring prices of raw materials, the business environment surrounding small and medium-sized enterprises is becoming increasingly severe. One possible solution to this situation is to capture overseas demand, such as in the rapidly growing Asian market.
However, small and medium-sized enterprises face many concerns and challenges, including a shortage of human resources capable of dealing with overseas business, as well as how to respond to local market trends and legal regulations.

This time, we will introduce the appeal of developing and expanding sales channels overseas and how to go about it.

The appeal of overseas markets

Growth rate of 6.01 TP3T. This figure is the forecast value for the world economic growth rate in 2021 according to the World Economic Outlook published by the IMF. The figure reflects expectations for the containment of COVID-19 infections, but this is the first time since 1980, which can be traced back to the database released this time, that the world economic growth rate has reached the 6% range, and it is expected that the world economy will recover more rapidly than ever before.
Among these, emerging and developing countries in Asia are expected to see significant growth, with a projected growth of 8.61 TP3T.

In addition, the technological capabilities, product appeal, brand power, and even the unique culture and honest image that Japan has cultivated thus far are fully accepted around the world. The benefits of expanding overseas are no longer the reduction in business costs, but the focus is shifting to the growth potential and potential of the consumer market.

Four ways to expand your sales channels

There are four approaches to expanding sales channels overseas:

① Overseas market research

The orthodox practice is to understand the needs of local users.

②Overseas exhibitions and business meetings

It is one of the most common ways to expand your sales channels overseas, and one of the first things many companies try. If you are a Japanese company that wants to develop sales channels overseas, it is useful to participate in an event first and hear direct feedback, including the reactions of people around you, about your company's products.

3. Cross-border e-commerce and online shops

Cross-border e-commerce is the ideal choice for companies that want to expand their existing sales channels and develop their business overseas, as well as for companies that want to enter blue ocean markets such as Southeast Asia and Taiwan.

4. Subsidy system for overseas business

It is also important to take advantage of the "Fundraising Subsidy System" aimed at overseas businesses.

Flexible response to suit companies and products

What did you think of this session's content from the perspective of developing and expanding sales channels overseas?
Regardless of the sales channel, in order to sell a product, it is necessary to physically move the product to the sales destination. There are very detailed rules regarding how to ship the product and customs procedures. Also, each country may have its own standards, and some products require qualifications to handle, so flexible response is required depending on the product being handled.

We also have trade experts who specialize in the whole world. Let's rely on these encouraging people to develop and expand profitable sales channels.

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